Build the collection. Bring it to market.
The work.
Undecimber translated the events of 2020 into a clothing collection. I led product design and marketing, working with suppliers to turn the concept into products we could sell.
Key decisions.
We designed for artists and performers who would wear bold, expressive pieces. Rainbow-reflective fabric became the signature: dark in everyday light, colorful under direct illumination.
The work extended beyond the designs: sourcing materials, adapting prototypes to production constraints, and building a launch around artist collaborations. All profits went to COVID-19 relief organizations.